Coldwell Banker’s Interactive Billboard in Times Square

9 07 2009

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RISMEDIA, July 8, 2009-Wherever one looks, there are exciting things to see and do in New York City’s Times Square. But it is not every day that consumers can actually interact with a company through a billboard. From July 6 through August 2, Coldwell Banker Real Estate LLC will be hosting an interactive billboard in Times Square that displays requested home listings in real time.

The Coldwell Banker® billboard featured above the W Hotel in Times Square encourages people to use their mobile phone to text the word “homes” and any zip code to the number, 30241. Within moments, the billboard will display the highest-, median- and lowest-priced properties in that area. They will also receive a text from Coldwell Banker Real Estate directing them to a link with more information. To see how the interactive billboard works, please visit http://www.youtube.com/watch?v=TEVs1ANgXvI .

“Times Square represents the epicenter of creative marketing, and as people from around the world take in the bright lights of the big city, they can also send a simple text to get real estate information that’s relevant to them,” said Michael Fischer, senior vice president of marketing, Coldwell Banker Real Estate LLC. “Consumers want quick access to online listings and this campaign reinforces how easy it is to find listings and information, anytime, anywhere.”

Coldwell Banker Real Estate also incorporated elements from its “Portraits” Campaign into the campaign, which features portraits of the company’s dynamic (albeit deceased) founders, Colbert Coldwell and Benjamin Arthur Banker, who started the company back in 1906. The founder portraits will offer humorous quips on the Big Apple and modern-day technology, mirroring the commentary they provide in current Coldwell Banker commercials.

The unique, interactive billboard is the most recent undertaking in a series of industry “firsts” Coldwell Banker Real Estate has initiated. In September 2008, Coldwell Banker Real Estate became the first full-service national real estate brand to launch a customized online platform for iPhoneTM users. They continued to steadily pave the way in innovation by also being the first to launch an application for Microsoft Surface (March 2009). In May they became the first real estate company to launch a branded YouTube channel, Coldwell Banker On Location.

For more information, visit www.coldwellbanker.com.


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COLDWELL BANKER ‘ON LOCATION’ YOUTUBE CHANNEL

24 06 2009

I personally have my listings and area neighborhood videos posted to the CB’s YouTube Channel…It is a MUST SEE! Check out My Personal Channel at http://www.youtube.com/MichelleNantz

COLDWELL BANKER ‘ON LOCATION’ YOUTUBE CHANNEL
DRAWS A CROWD

Immersive YouTube Channel Now Most Viewed in Real Estate Industry;
Attracts more than 200,000 Visitors in First Month and Features 1,700 Localized Videos
PARSIPPANY, N.J. (June 23, 2009) – In just one month since its launch, Coldwell Banker “On Location,” an innovative branded YouTube™ channel focused on real estate search and insights, has reached the milestone of more than 200,000 visitors to the site. Designed to offer consumers a new way to search for and interact with real estate information, listings and local insights via video, the channel currently features more than 1,700 videos (1,300 of which are new since the site launched), that highlight behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale.
Coldwell Banker Real Estate LLC launched On Location in May 2009 becoming the first brand to fully tap into the power of video. Since its launch, On Location has been among the top ten most-viewed brand channels on YouTube and is the leading real estate brand page on the site.
“The response we have seen since the launch of On Location has been tremendous and it is a confirmation that video truly is the way of the future for real estate,” said Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate LLC. “The Coldwell Banker sales force has already uploaded more than 1300 original videos with many, many more on the way. We are proud to lead the industry with an online resource that provides consumers with information to help them through the home buying and selling process.”
Two areas of strategic focus set Coldwell Banker On Location apart from other real estate Web sites. First, it showcases the power of video to bring real estate more vividly to life – offering behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale. Second, content posted to On Location has a strong emphasis on local information and insights, so consumers can dig deeper into the areas of the country that interest them most.
Fischer noted that the channel is continuing to grow with content being added every day. “As more and more videos are uploaded, On Location will become an even greater asset to consumers. It has the potential to be the Web’s richest array of real estate video content, and the results we have seen thus far prove that we are well on our way,” he said.
To create On Location, Coldwell Banker Real Estate closely collaborated with both YouTube, a Google subsidiary, and Google to develop a customized framework and user experience. In addition, On Location is the first branded YouTube channel to use dynamic IP lookup to search for videos, which automatically serves up local results when visitors first hit the site.
Development of the On Location site was a collaborative effort by Coldwell Banker interactive agency partners, FD Kinesis and Bootstrap Software, Inc.
To see a video about Coldwell Banker On Location please visit: http://www.youtube.com/watch?v=W1AKZDhUrLY

YouTube is a subsidiary of Google Inc.
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and more than 101,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.


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