Coldwell Banker’s 2010 Buyer Bonus Sales Event

Announcing the 2010 Buyer Bonus program, a national sales event designed to extend the benefits of the tax credit program after the April 30th deadline.

The Home Buyer Tax Credit was created to stimulate the U.S. housing market and address the economic challenges facing our nation.  But the Tax Credit expires on April 30, 2010 and home sales are expected to slow down without a similar incentive.

So the Coldwell Banker brand has designed a way to keep home buyers in the market after April 30th with the introduction of The Buyer Bonus program while extending the benefits of the government program to a much wider audience of potential homebuyers.

How the program will work:
The event will begin on May 1st and will end on July 31st. The launch is timed to coincide with the April 30th expiration of the government’s Homebuyer Tax Credit.

Participating home sellers agree to refund 3% of their final purchase price as a credit of up to $8,000 to the buyer at close. It’s open to all home buyers and there are no eligibility or qualification restrictions. There will be national marketing support including tags on TV advertising and banners on that link to a landing page where consumers can search participating properties.

Why is Coldwell Banker doing this?
Because it’s going to take something extra to sell a home in the aftermath of the government’s Homebuyer Tax Credit The national government has done its part in helping to reinvigorate the housing market through the extension of the tax credit.  Some people may be anxious about missing the April deadline.  The Coldwell Banker Buyer Bonus Event will allow participating Coldwell Banker home sellers to “essentially” extend the credit for participating homebuyers.  And the Coldwell Banker Buyer Bonus Event has fewer restrictions.  With the increased inventory around the country, Coldwell Banker listings will stand out from the competition.

How will the program benefit the seller?

Coldwell Banker plans to generate widespread awareness and replenish a home buyer pipeline depleted by the expiration of the government’s Tax Credit program.

Participation in the Buyer Bonus Event could improve the chances that a seller’s home will sell more quickly during a particularly challenging time for the marketplace. It also gives the seller the opportunity to draw additional attention to their property by taking advantage of the national promotion of the event.


About Michelle Nantz

There are many qualities and skills that go into being an excellent real estate professional: integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills, and a high-quality professional network ~ all of which are hallmarks of Michelle Nantz. In 2003, Michelle began her career in real estate, after a successful career in restaurant and hotel management with her last position as Regional Director of Operations running 56 hotels throughout two states. She owes her success in real estate and management to her expertise in people skills, managing, negotiating, and follow-up. However, it is Michelle’s dedication to quality service that she ultimately credits her success. Michelle shared, “In my experience as a Lake Norman real estate professional, I’ve found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to their needs.” This “client first” philosophy combined with continual personal improvement and keeping up-to-date with the latest technologies is a cornerstone of both Michelle’s and Lake Norman Realty’s business philosophy. In addition to Michelle’s extensive real estate education and her experience in the local market, she is also an Accredited Staging Professional®, which brings additional value to marketing her clients’ homes. Michelle and her family have made the Lake Norman area their home for over 10 years. In her rare leisure moments, you’ll find Michelle with her three children and husband, or unwinding with gardening or reading. “I live and work in this community and only have the best interests of our community and its members in mind,” says Michelle. Her community activities include participation in Denver Days, Relay for Life and support for Christian Ministries and area schools.
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